Beasley Broadcast Promotes Rafe D'Amico To New Position

Rafe D'Amico

Beasley Broadcast Group, Inc. has announced the promotion of Rafe D’Amico to Vice President of Strategic Partnerships, a newly established position created to develop additional revenue through enhanced relationships with advertisers and agencies.

D’Amico will retain his duties as National Sales Manager (NSM) for Beasley’s Las Vegas and Wilmington, DE markets and will add NSM duties for Charlotte, NC. This appointment is effective immediately and he reports to Executive Vice President of Sales Heather Monahan.

Based in New York City, D'Amico will oversee an intensified Beasley Broadcast effort to develop non-traditional and event revenue in all of its markets by creating and enhancing station events, and expanding integrated media offerings. Opportunities to develop deeper partnerships with current Beasley advertisers and agencies, untapped SMBs, (small-to medium-sized businesses) and other media companies will also be explored to further amplify this effort.

Monahan says, “We are looking forward to expanding our offerings for our advertisers through Rafe’s creative efforts. Rafe has proven his ability to create unique and deep engagement opportunities for advertisers across various platforms as our NSM, so this extension to a new position of VP Strategic Partnerships is a natural next step."

D’Amico comments, “I’m grateful to continue my career with the Beasley family and ecstatic to lead this initiative for the company. I am equally excited to begin working with our newest Beasley teammates in Charlotte and Tampa. With the large cluster of stations we now operate in those two markets and with Beasley’s clusters in Las Vegas, Fayetteville, Fort Myers, New Bern, and Augusta, we recognize the dynamic opportunities we have to grow relationships with our advertising partners and the local communities we serve.