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| Jeff Simpson |
Hybrid radio is poised to become a critical component of
radio stations' overall digital strategy. To address this topic, the 2014 Radio
Show will feature a Super Session presented by NAB Labs titled "Hybrid
Radio – What's In It for You?," to be held September 11 at 11:00 a.m.
The Radio Show, held September 10-12 in Indianapolis, is
produced by the Radio Advertising Bureau (RAB) and the National Association of
Broadcasters (NAB).
The super session is targeted to station decision-makers and
brings together executives from radio, mobile phone carriers and the recording
industry.
Panelists include
- Eric Williams, product manager, Sprint Corporation
- Dave Kelly, researcher, Big Machine Label Group
- Ginny Morris, chairman and CEO, Hubbard Radio Group
- Paul Brenner, chief technology officer, Emmis Communications
Jeff Simpson, board member of Deseret Management
Corporation, will moderate.
Speakers will discuss the benefits of hybrid radio,
including increased revenue and listenership potential, a more interactive
experience for listeners without additional data or streaming charges,
integration with connected cars and the support of select wireless providers to
offer FM-enabled smartphones.
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