Buffalo Radio: WWKB 1520 AM New Home for UB Bulls

Ried, White

In a joint press conference Thursday between Entercom and the University at Buffalo, UB Athletics' Director Danny White and Entercom Buffalo Vice President/General Manager Greg Ried announced a new radio partnership with WWKB 1520 AM ESPN to broadcast football and men's and women's basketball games, as well as other programming surrounding UB Athletics beginning next month.

The agreement is yet another move in White's vision to make UB one of the premier athletic institutions in the country.  ESPN 1520, a 50,000-watt station, has one of the strongest signals in the nation. At night, the station can be heard from New England to South Carolina and through out the entire state of New York. ESPN 1520 is home to such popular national radio shows as Mike and Mike in the Morning, The Herd with Colin Cowherd and SVP and Rusillo.

"An exciting day for UB Athletics, as we continue to expand our footprint and make our product available to over 100,000 alumni across New York State and over 200,000 across the country," said White.  "50,000 watts is a huge factor for us to, for the first time, have all our football and men's and women's basketball games available throughout the entire state of New York in a prolific way."

The partnership will also enable a cross promotion of UB athletics across other Entercom-owned stations, including WGR 550 AM , WBEN 930 AM, WKSW 98.5 FM Kiss and WTSS 102.5 FM Star.

"Western New York has an insatiable appetite for sports, and that's why we launched ESPN-1520 last September," said Ried. "One of the purposes of that station was to provide a better outlet for local collegiate sports in Western New York. Everyone's taking notice that things are happening here at UB and we're excited to be a part of it."

ESPN 1520 will be the flagship station of the UB Bulls Radio Network. UB games will also air on 1280 WHTK in Rochester as well as select games on WMCA 570 AM in New York City and WTMM 104.5 FM The Team in Albany.