Yahoo on Tuesday reported its total revenue, minus commissions paid to partners for Web traffic, fell 3%, its fourth decline in the past five quarters. Revenue from display advertising, excluding traffic costs, fell 7% to $394 million.
Marketwatch reports the lackluster results come at a time when Ms. Mayer needs advertisers most. Pressure on the chief executive is increasing as Alibaba Group Holding Ltd., the Chinese e-commerce giant in which Yahoo owns a 23% stake, prepares to hold an initial public offering that will shift investor focus from that highflying asset to Yahoo's stagnant core business.
Despite announcing a bevy of new ad offerings, such as native ads, digital magazines and Web video shows, marketers say Yahoo still lacks the popular appeal with consumers, said Greg March, CEO of ad agency Ikon3.
For the second quarter, Yahoo reported a profit of $272.6 million, or 26 cents a share, down from $335 million, or 30 cents a share, a year earlier. Excluding certain costs, per-share earnings rose to 37 cents from 35 cents.
Total revenue fell 4% to $1.08 billion. Including traffic-acquisition costs, revenue was $1.04 billion.
No comments:
Post a Comment