Orlando Radio: Cox Launches Alternative X107-3

Cox Media Group (CMG)/Orlando has launched a new Alternative format at translator 107.3 FM /WCFB 94.5 FM HD2.

X107-3, launched Thursday at 12 noon and is currently airing 10,000 songs commercial free.

The target audience is adults 18-34 and features today’s hottest Alternative artists such as Imagine Dragons, Lorde, Bastille, Black Keys and more. X107.3 will be the seventh radio station for the Orlando cluster including WDBO-FM, WDBO-AM, WWKA, WMMO, WCFB and WPYO.

W297BB 107.3 FM (250watts) 60dBu

“It’s time for an Alt Revolution!” said Stevie DeMann, Operations Director for WPYO, WWKA, X107.3.

“X107.3 will be reaching an audience of alternative music fans that no Orlando radio station was serving until now. It will also super-serve the new alternative music fan by focusing on acts like Grammy champions Imagine Dragons and Lorde. The station is establishing a modern music library that delves deep into acts like Bastille, The Black Keys, Muse, Awolnation, and Artic Monkeys. It’s been many years since traditional alternative radio landed on America’s radar. X107.3 is ready to invade Orlando radios and mobile devices with the new X107.3 App.”

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CMG VP and Market Manager Susan Larkin said, “The Orlando community is ready and it’s the perfect time to hear X107.3 Orlando’s New Alternative. We will have the opportunity to introduce new artists and music, along with those that are familiar, over- the- air and digitally to an audience that we expect to be responsive and engaged.”

Tom's Take: Listeners should checkout the station on-line. The 250-watt flamethrower has signal issues even inside its 60dBu coverage area.