What’s an active social-media user worth?
According to a story at Forbes.com, the surprising answer
is: about $100, regardless of whether we’re talking about Twitter, Facebook and
LinkedIn. Even though each company has a unique business model — and sharply
different success so far at monetizing traffic — Wall Street treats them almost
as triplets. In fact, Twitter’s devotees, who generate the least revenue, are
currently deemed most valuable, at $110 apiece.
Here’s how the math works. Twitter has a $25.5 billion
stock-market capitalization, based on its trading price of about $46.50 late in
Thursday’s New York Stock Exchange trading. The company has 232 million active
users, so — voila! — each user is being valued at $110.
For Facebook, the numbers are as follows: a market cap of
about $117 billion, spread across 1.19 billion active users. That computes to a
per-user valuation of slightly more than $98.
And for LinkedIn, pencil in a market capitalization of $24
billion, built atop an active user base of 259 million people. Now we’re
talking about a per-user valuation of slightly less than $93.
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