 |
| Amy Stevens |
Amy Stevens has been named Senior Vice President, Strategic
Events and Partnerships, it was announced today by Dan Mason, President and
CEO, CBS RADIO.
Stevens will report to Mason and begin her new role on
Monday, Dec. 2.
Stevens previously worked for CBS RADIO from 1996-2009 as
marketing and promotion director for KROQ-FM, a CBS RADIO station in Los Angeles . In this newly-created position, Stevens will
have oversight of all events produced by the division’s 126 stations and be
responsible for developing a new slate of concerts and live programs, both
large and small in scale that build awareness of CBS RADIO’s leading music,
sports and news brands using a vast collection of over-the-air, digital and
social assets.
Additionally, she will forge affiliations with local venues
and event promoters, designing customized programs that appeal to audiences
nationwide.
“Live experiences are a hallmark of our radio operations and
we are thrilled to welcome Amy back to CBS RADIO in this expanding role for the
division,” said Mason. “Her combination
of expertise in radio promotion and close ties to the record labels and artist
management will bolster our endeavors as we establish additional opportunities
locally and nationally to engage with marketers and our audiences.”
Prior to returning to CBS RADIO, Stevens was Senior Vice
President, Marketing Concerts and Media Integration for Madison Square Garden
Entertainment, a position she was named to in 2011. For two years before that, she had been
Senior Vice President, Strategic Alliances for national music television
network Fuse. Stevens has also worked as
a music consultant for “Jimmy Kimmel Live.”
No comments:
Post a Comment