 |
Jenna Morasca,
|
For readers of Entertainment Weekly magazine and its website
www.EW.com, there is no mistaking the personality of its new pop-culture talk
channel on SiriusXM satellite radio.
According to the Pittsburgh Post-Gazette, familiar writers
such as Dalton Ross, Owen Gleiberman and Lynette Rice are hosts of the 24/7
channel, which mixes live call-in programs with recorded shows.
Among the voice
talent brought in from outside the magazine is Bridgeville native Jenna
Morasca, a woman of many titles: "Survivor" champion, former
television host and all-around self-professed geek.
"We wanted the channel to be infused with EW's DNA, and
after looking around at the various options, this was the best [way] to do
that," said Henry Goldblatt, deputy managing editor and director of brand
development at Entertainment Weekly.
The jump to radio was more than a year in the making, he
said. The channel debuted May 28.
No comments:
Post a Comment