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Wednesday, July 3, 2013

Radio Channel Dishes Pop Culture

Jenna Morasca, Dalton Ross
For readers of Entertainment Weekly magazine and its website www.EW.com, there is no mistaking the personality of its new pop-culture talk channel on SiriusXM satellite radio.

According to the Pittsburgh Post-Gazette, familiar writers such as Dalton Ross, Owen Gleiberman and Lynette Rice are hosts of the 24/7 channel, which mixes live call-in programs with recorded shows. 

Among the voice talent brought in from outside the magazine is Bridgeville native Jenna Morasca, a woman of many titles: "Survivor" champion, former television host and all-around self-professed geek.

"We wanted the channel to be infused with EW's DNA, and after looking around at the various options, this was the best [way] to do that," said Henry Goldblatt, deputy managing editor and director of brand development at Entertainment Weekly.

The jump to radio was more than a year in the making, he said. The channel debuted May 28.

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