When it comes to website performance, a number of factors need to be considered: How sticky is the content? Are users encouraged to drill deeper into web pages? How much time are they spending per visit? And increasingly important, how well are websites optimized for tablets and smartphones?
eMarketer.com reports a January 2013 study by Adobe examined
how various industries’ US
websites stacked up in terms of site performance and pinpointed those
industries that stood out in certain categories.
When it comes to how long consumers spend on websites, for
instance, Adobe found that the top-performing media and entertainment site kept
users on the site for about 12 minutes per visit. Although it might not be that
surprising that an entertainment site would capture the most user time, it’s
interesting to look at the gap between the top-performing media and
entertainment site and average site performance, which clocked 8.88 minutes per
visit. Adobe noted that adding video and rich media to websites helped boost
minutes per visit.
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