The Sports Hub, the radio home of the Patriots, finished
first in the Arbitron ratings for the period of Sept. 13-Dec. 5, earning an 8.5
share to easily outdistance runner-up and fellow CBS Radio property WZLX, which
was second with a 6.6.
WEEI fell into a tie for seventh place with WBUR with a 4.9
share among the men 25-54 demographic.
In morning drive (6-10 a.m), The Sports Hub’s “Toucher and
Rich’’ program was first with a 9.1. WEEI’s Dennis and Callahan was sixth with
a 5.7.
For midday (10 a.m.-2 p.m.), The Sports Hub’s “Gresh and Zo”
program was second (7.9), while WEEI’s “Mut and Merloni” was fifth (5.9).
In afternoon drive (2-6 p.m.), The Sports Hub’s “Felger and
Massarotti” was first (9.1) while WEEI’s “Ordway and Holley’’ show was fifth
(5.2).
In evenings (6-11 p.m.), The Sports Hub’s “The D.A. Show’’
was second (6.9), tying WXKS, which took first because of a higher cumulative
audience. WEEI’s “Planet Mikey’’ show, along with Celtics broadcasts, which air
in that time slot, were seventh (5.6).
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