Plus Pages

Friday, December 28, 2012

Boston Ratings: The Sports Hub Tops In Sports

The ongoing battle between WBZ-FM 98.5 The Sports Hub and WEEI 93.7 FM for Boston sports radio supremacy was no battle at all in the fall, according to a story by Chad Finn at boston.com.

The Sports Hub, the radio home of the Patriots, finished first in the Arbitron ratings for the period of Sept. 13-Dec. 5, earning an 8.5 share to easily outdistance runner-up and fellow CBS Radio property WZLX, which was second with a 6.6.

WEEI fell into a tie for seventh place with WBUR with a 4.9 share among the men 25-54 demographic.

In morning drive (6-10 a.m), The Sports Hub’s “Toucher and Rich’’ program was first with a 9.1. WEEI’s Dennis and Callahan was sixth with a 5.7.

For midday (10 a.m.-2 p.m.), The Sports Hub’s “Gresh and Zo” program was second (7.9), while WEEI’s “Mut and Merloni” was fifth (5.9).

In afternoon drive (2-6 p.m.), The Sports Hub’s “Felger and Massarotti” was first (9.1) while WEEI’s “Ordway and Holley’’ show was fifth (5.2).

In evenings (6-11 p.m.), The Sports Hub’s “The D.A. Show’’ was second (6.9), tying WXKS, which took first because of a higher cumulative audience. WEEI’s “Planet Mikey’’ show, along with Celtics broadcasts, which air in that time slot, were seventh (5.6).

No comments:

Post a Comment