Is Philly's WIP To Get A Simulcast?

Reportedly, there are stong rumors that Philadelphia's CBS Radio cluster is about to start simulcasting Sportsradio 610 AM WIP on 94.1 FM, currently the home for Rock WYSP.

Dan Goss at philly.com hears the simulcast could start around Labor Day.  According To Goss, WIP program director Andy Bloom said that he could neither confirm nor deny the rumor but that there were rumors about the stations all the time. CBS Radio market manager Marc Rayfield said essentially the same thing.

When WIP's rival sports-talk station, ESPN 950 AM, began to be simulcast on 97.5 The Fanatic in 2009, it made a tremendous increase in listenership - especially young listeners who are targeted by advertisers.

One possible sign of 'YSP's future could be Danny Bonaduce, the biggest name and salary at the station. His most recent contract was renewed for only one year, according to  Goss.