We'd Rather Give Up Food Than Cable, Cellphone

If you had to surrender your cable, your mobile phone or internet, which would you choose? Well, 8% of respondents in our exclusive AdAge/Ipsos Observer study were having none of it -- saying they would rather forgo eating than give up a media consumption device, according to a posting by Matt Carmichael at adage.com.

For those willing to play along, 49% said they'd lose cable, 37% said their mobile phone, and only 6% said internet. But that doesn't mean we'd be willing to swear off our favorite TV shows altogether: Nearly half of respondents said they would be willing to give up their cable or satellite to watch TV shows in another fashion (web, NetFlix, Wii, etc.). And, in fact, nearly one in four already watch this programming on a non-television platform "often or sometimes."

The online survey of 1,000 U.S. consumers was conducted in mid-January.

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