Fox Rejects 'John 3:16' Ad As Religious Doctrine

John 3:16 is part of the culture of football. We occasionally see it on signs in end zones after field goals and extra point attempts; on players' tape and tattoos; and Tim Tebow was famous for writing it in his eye black. And yet, many fans don't know what it means. They have yet to be touched by the hope it offers - the immediate relevance it has to their lives.

The original goal of LookUp 316 was to air a national commercial during Super Bowl XLV on February 6th, 2011. When the organization took this idea to Fox Sports, host network of this year's Super Bowl, they rejected the commercial on the basis that it contained "religious doctrine."

Fixed Point will now be airing this commercial in Alabama during this year's Super Bowl on February 6th, 2011.