Read more here.Usage Today, some interesting statistics and observations from online and cross- platform conferences I have been attending lately.
Watching Online Video
65% of people watch TV programming on traditional TV sets only.
29% are cross platform watchers.
6% use the internet only.
Originally scripted content - live or time shifted?
45% Live only 16%
After 7 days 19%
Within 7 days 20%
Within three days Cross-Platform Viewers - Why do you watch TV on the internet?
71% Missed an episode
57% Convenience
38% Less Ads
25% Like to see past episodes
Viewing Quantity
Americans are consuming more online video content than a year ago.
Time spend per video has increased because of the availability of more long- form content.
Most Americans are still watching an overwhelming portion of their video on traditional TV sets.
TV Viewing per Week per Viewer
TV Sets - 36 hours
Online video - 1.6 hours
Online video is still in its infancy
GRAEME NEWELL is a television and marketing expert who shows cable, newspaper and broadcast teams how to generate revenue through integrated product branding. He shows managers and supervisors how to package and market broadcast, web, third-screen and print products. He specializes in methodically growing media product lines without weakening their brand position. Graeme Newell works for 602 Communications as a broadcast and cable marketing consultant. He specializes in emotional marketing. He guarantees that his teasing seminar will immediately increase your news ratings or his workshop is free. Find out more here.
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