The long-term goals, along with illuminating details about the company's financials and adoption rates, were outlined in a proposal for an initial public offering filed on Friday.
The service, currently focused exclusively on music, is all about catering to each listener's unique tastes.
After signing up for an account, users can type in the names of favorite bands, and Pandora will create a customized radio station that spins similar songs. But there are limitations, such as the number of tracks by a single musician that can be played during a set period.
While Pandora suggested that music will remain its core focus, the new filing shows that the company is looking to other areas for growth.
"Many radio listeners are drawn to sports, talk, news and other forms of content beyond music," the company wrote. "We think there is an opportunity over the long term to offer these types of content in addition to music."
Pandora founder Tim Westergren named these as possible areas the service could cover in the future, he said in a little-seen video posted in August 2009.
Offering news, talk and sports content is "something that we've talked quite a bit about as a company and something we intend to deliver to listeners eventually," Westergren said.
Not surprisingly, the service would personalize programming for each person. In this case, the ZIP code tied to your account or information from your phone's GPS could trigger the service to provide local news or updates about a hometown sports team.
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