This year, Classic Hits faced some stiff competition from a number of other formats, including Hot Adult Contemporary (AC) and Country, both of which also had strong showings. But in the end, the audience share for Classic Hits jumped by nearly 10% (9.7%) this summer, the most of any major format.
|Increase In Summer Listening Share By Format|
Not only have the last two summers been the best summers on record for the format, they’ve brought in more listeners.
In fact, summer shares among 18-to-34 listeners have risen nearly 10% since 2012. This is a noteworthy trend for a format that is not generally associated with Millennials or younger audiences. The tables below also reveal a noticeable shift in the decade of music at the top of the playlist on Classic Hits radio since 2012.
|Most Played Classic Hits - Summer of 2012|
|Most Played Classic Hits - Summer of 2015|