Kevin Costner's Paramount epic “Yellowstone” reached 12.1 million viewers for the opening night of its fifth season on Sunday, the most popular scripted series episode so far in the new television season,
reports AP News citing Nielsen data.
That it was a cable network series — instead of a big broadcaster like CBS, NBC or ABC — makes the achievement that much more impressive.
The total viewership involved a little trickery: the show simultaneously aired on Viacom networks CMT, TV Land and Pop, and there were some same-day reruns. Even with that, there were 9.4 million viewers who saw the premiere episode on Paramount alone.
“Yellowstone” is one of the most appointment viewing-friendly shows on television now, in part because it appeals to an older audience more used to watching TV in a traditional way, said Josef Adalian, West Coast editor of New York magazine's Vulture.com.
“People want to watch it and they want to watch it now,” Adalian said. It also proves the enduring popularity of the Western as a genre and, in some respects, it's surprising there haven't been copycats.
The show is overwhelmingly popular in red states. States with Republican governors — topped by Texas — watch “Yellowstone” three times as much as states with Democratic governors, according to Philo, a live TV streaming service.
While “Yellowstone” is a huge success for Paramount, the company is also making money for a corporate rival. Streaming rights for previous seasons of the series are owned by Comcast's Peacock service, because the Paramount+ streaming outlet did not exist when they were up for grabs.
Among the broadcast networks, NBC had the most viewers in prime time last week, averaging 5 million. Fox had 4.6 million, ABC had 3.9 million, CBS had 3.7 million, Univision had 1.2 million, Ion Television had 950,000 and Telemundo had 750,000.
📺Top 20 Prime-Time Shows for Nov 7-13 (Total Viewers):
1. NFL Football: Dallas at Green Bay, Fox, 18.13 million.
2. NFL Football: L.A. Chargers at San Francisco, NBC, 15.84 million.
3. “NFL Pregame," NBC, 12.37 million.
4. “Yellowstone" (8 p.m.), Paramount, 9.41 million.
5. NFL Football: Baltimore at New Orleans, ESPN, 9.36 million.
6. “Yellowstone” (9:14 p.m.), Paramount, 8.44 million.
7. Election Night Coverage (9 to 10 p.m.), Fox News, 7.81 million.
8. “CMA Awards," ABC, 7.45 million.
9. Election Night Coverage (8 to 9 p.m.), Fox News, 7.27 million.
10. Election Night Coverage (10 to 11 p.m.), Fox News, 7.19 million.
11. “Young Sheldon,” CBS, 7.14 million.
12. “Football Night in America,” NBC, 6.83 million.
13. “60 Minutes,” CBS, 6.77 million.
14. “Ghosts,” CBS, 6.61 million.
15. “The Equalizer,” CBS, 6.45 million.
16. “Chicago Fire,” NBC, 6.14 million.
17. “Chicago Med,” NBC, 5.98 million.
18. “The Voice,” NBC, 5.87 million.
19. “NFL Pregame,” ESPN, 5.53 million.
20. “911,” Fox, 5.09 million.