Podcasts have surged to become a dominant force in daily digital media consumption, outpacing time spent on major social platforms and even surpassing streaming music in ad-supported audio.
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Friday, March 6, 2026
Podcasts Are Shifting Audience Behavior
Podcasts have surged to become a dominant force in daily digital media consumption, outpacing time spent on major social platforms and even surpassing streaming music in ad-supported audio.
Radio History: March 6
➦In 1905...James Robert Wills born (Died – May 13, 1975 at age 70). He was a Western swing musician, songwriter, and bandleader. Considered by music authorities as the co-founder of Western swing, he was widely known as the King of Western Swing.
Wills formed several bands and played radio stations around the South and West until he formed the Texas Playboys in 1934 with Wills on fiddle, Tommy Duncan on piano and vocals, rhythm guitarist June Whalin, tenor banjoist Johnnie Lee Wills, and Kermit Whalin, who played steel guitar and bass.
The band played regularly on Tulsa, Oklahoma radio station KVOO and added Leon McAuliffe on steel guitar, pianist Al Stricklin, drummer Smokey Dacus, and a horn section that expanded the band's sound. Wills favored jazz-like arrangements and the band found national popularity into the 1940s with such hits as "Steel Guitar Rag", "New San Antonio Rose", "Smoke On The Water", "Stars And Stripes On Iwo Jima", and "New Spanish Two Step".
Wills and the Texas Playboys recorded with several publishers and companies, including Vocalion, Okeh, Columbia, and MGM, frequently moving. Throughout the 1950s, he struggled with poor health and tenuous finances, but continued to perform frequently despite the decline in popularity of his earlier music as rock and roll took over. Wills had a heart attack in 1962 and a second one the next year, which forced him to disband the Playboys although Wills continued to perform solo.
The Country Music Hall of Fame inducted Wills in 1968 and the Texas State Legislature honored him for his contribution to American music.
| Abbott & Costello |
➦In 1906... Lou Costello born (Died from a heart attack at age 52 – March 3, 1959), was an actor, best known for his film comedy double act with straight man Bud Abbott.
Costello had started as an athlete, before working in burlesque on Broadway, where he stood-in for Abbott’s partner who had failed to show up. They formally teamed up in 1935. Their signature routine, "Who's on First?", was carried through to radio and then to their film debut One Night in the Tropics (1940) and Buck Privates (1941). The duo would go on to make 36 films.
During World War II, they were among the most popular entertainers in the world, and sold $85 million in war bonds. A winter tour of army bases caused a recurrence of the rheumatic fever which Costello had contracted in childhood, and his health was badly affected from then on, worsened by the death of his infant son. They launched their own long-running radio show in 1942, and then a live TV show.
But by 1955, they were felt to be overexposed, their film contract was terminated, and the partnership split soon afterwards.
➦In 1954...FM pioneer Edwin H Armstrong closed experimental KE2XCC. The station began experimental broadcasts at 93.1 FM in June 1938 followed by full power broadcasting beginning on July 18, 1939. Today the 93.1 FM frequency in NYC is occupied by WPAT-FM.
Thursday, March 5, 2026
Cumulus Media Files Chapter 11 Bankruptcy Plan
Cumulus Media Inc. today announced that it has entered into a comprehensive restructuring support agreement with a group of its lenders to eliminate approximately $600 million of debt, substantially deleveraging its balance sheet and enhancing its ability to execute on strategic priorities.
The Company will continue operating in the ordinary course throughout the process, with no impact to employees, partners, or listeners.
“While we have outperformed the market on many of our most important metrics, including share gains in both local and digital revenue, the broader macroeconomic and industry-wide pressures we have faced have remained unrelenting,” said Mary G. Berner, President and Chief Executive Officer of Cumulus Media. “Against that backdrop, it became clear that Cumulus’s remaining debt burden limited our ability to fully realize the Company’s potential, and this agreement represents a major step forward.”
Berner continued, “The prepackaged process is intended to address the Company’s debt efficiently with no disruption to our operations, our people, and our strategies. On emergence, a stronger financial foundation will better position Cumulus to continue investing in premium content, enriched audience experiences, advertiser performance enhancements, and the ongoing growth of our digital marketing o9erings.”To implement the Agreement, Cumulus and certain of its subsidiaries commenced prepackaged Chapter 11 proceedings in the United States Bankruptcy Court for the Southern District of Texas (the “Court”) on March 5, 2026. In conjunction with the Chapter 11 petitions, Cumulus has filed a proposed Plan of Reorganization that incorporates the terms of the RSA and is subject to approval by the Court. The requisite majority of debtholders committed to vote in favor of the Plan, which calls for the cancellation of 100% of the Company’s existing funded indebtedness in exchange for 100% of the Company’s reorganized equity and $50 million of new convertible notes, as well as the amendment and restatement of the Company’s asset-based revolving credit facility to provide continued liquidity.
Cumulus Files For Bankruptcy: Where Things Stand
The announcement today of the bankuptcy plan marks Cumulus’s second Chapter 11 filing in under a decade. The first occurred in November 2017 (also prepackaged), when the company shed more than $1 billion in debt and emerged in June 2018 with a leaner capital structure and new equity ownership for creditors.
- Declining advertising revenue amid competition from streaming, podcasts, and digital platforms.
- Macroeconomic pressures (e.g., slower ad spending).
- A still-heavy debt load that limited flexibility despite cost cuts and operational improvements.
Cumulus is one of the largest U.S. radio broadcasters (second only to iHeartMedia in station count at times), owning/operating hundreds of stations across dozens of markets, plus the Westwood One national syndication network (reaching thousands of affiliate stations) and a podcast network. It trades over-the-counter (OTCQB: CMLS) and has its headquarters in Atlanta.What This Means Going Forward
- For the company: A fresh start with virtually no funded debt (other than the new $50M convertible notes and the amended revolver), far greater financial flexibility, and the ability to focus on growth initiatives rather than debt service.
- For stakeholders: Existing equity holders will likely be wiped out (standard in these debt-for-equity swaps). Lenders become the new owners. Employees, vendors, and listeners see continuity.
- Industry context: Radio groups have been under pressure for years; this filing echoes broader media-sector deleveraging trends but is presented as a proactive, consensual “fix” rather than a distress-driven collapse.
Comparison: Bankruptcy Plans
Cumulus Media's March 5, 2026, prepackaged Chapter 11 is a quicker, more thorough "cleanup" compared to its November 29, 2017, filing. Both were prepackaged (pre-negotiated with major creditors via RSA for faster resolution) and aimed to cut debt overhang amid radio industry declines, with no disruption to stations, programming, or operations.
Here's a concise side-by-side:
Similarities: Prepackaged, consensual, debt-for-equity core, led by CEO Mary Berner, no operational impact, old equity wiped out.Main Differences: 2026 is smaller-scale, faster, and more aggressive (virtually debt-free vs. still ~$1.3B debt post-2018), positioning Cumulus better for digital/content investments without the prior overhang.This reflects radio's ongoing challenges but shows proactive steps rather than crisis.
Good Morning! Let's Check The Pulse For Thursday, March 5
🔎Radio BroadcastingNAB State Leadership Conference Wraps with Strong Bipartisan Support for Radio Priorities: The National Association of Broadcasters' (NAB) annual State Leadership Conference in Washington, D.C., concluded this week with a record turnout of broadcasters. Key highlights include Senators Ed Markey (D-MA) and John Barrasso (R-WY) rallying attendees to push back against performance royalties on radio airplay and to protect AM radio access amid ongoing FCC proceedings. NAB leaders emphasized lifting outdated ownership caps to allow more consolidation for local stations to compete in a digital landscape. The event also celebrated the 2026 NAB Crystal Radio Award winners for outstanding community service, underscoring radio's role in public emergencies and local news.
Ongoing Media Consolidation and Layoff Concerns Spill Over to Radio: While major headlines focus on TV/streaming mergers (e.g., Paramount-Skydance acquiring Warner Bros. Discovery, with fears of $6B+ in synergies leading to cuts), radio owners and groups face parallel pressures. Smaller deals continue, such as JKC Media's $800K purchase of AC station WIFM in Elkin, NC. Broader industry cost-cutting, including at local TV/radio clusters under owners like Nexstar, raises fears of shared newsrooms and reduced local radio staffing/news operations.
🔎Media Industry
Massive Layoff Fears Dominate Post-Merger Discussions in Hollywood: The Paramount Skydance acquisition of Warner Bros. Discovery (valued at around $110 billion, finalized after Netflix withdrew its bid) continues to spark widespread concern over potential job losses. Executives claim most of the targeted $6 billion in synergies will come from "non-labor sources" like operational efficiencies, but industry insiders and employees fear devastating cuts across studios, streaming services (including the planned merger of Paramount+ and HBO Max), news divisions (e.g., CNN), and production teams. This follows earlier waves of reductions at networks like CBS, ABC affiliates, and local stations owned by groups like Nexstar. Analysts warn this could reshape Hollywood's workforce and output capacity significantly.🔎U-S News
Escalating US-Israel War with Iran Reaches New Phase: The conflict has widened dramatically, with US and Israeli forces continuing intense strikes on Tehran, leadership targets, and other sites in Iran. Israel launched a new broad wave of attacks, while Iran retaliated with missile and drone strikes on US/Israeli bases, Hezbollah infrastructure in Beirut/Lebanon, and even targets farther afield (e.g., an Iranian drone hit an Amazon data center in Bahrain). A US submarine sank an Iranian warship off Sri Lanka using a torpedo—the first such combat use since World War II—marking a significant escalation beyond the Middle East. NATO intercepted an Iranian missile aimed at Turkey. Over 1,000 people (including civilians and children) have been reported killed in Iran since the war began, with US officials vowing deeper strikes and claiming Iran's air force and navy are largely "knocked out." President Trump and allies describe the US as "winning decisively" in "Operation Epic Fury," with Defense Secretary Pete Hegseth stating complete airspace control is imminent.
US Military Casualties and Evacuations; The Pentagon identified all six US service members killed in an Iranian drone strike on a port/operations center in Kuwait (the first American deaths in the war). Emotional tributes continue, and more casualties are expected. Thousands of Americans are stranded or evacuating the Middle East as the US closes embassies, reduces staff, and urges commercial departures. Concerns rise over weapon stockpiles for allies defending against Iranian attacks.Nielsen Launching mSurvey Measurement April 2
Nielsen has officially rolled out its new mobile survey platform, known as mSurvey, marking a major shift from traditional paper diaries to digital reporting for radio audience measurement.
The platform enables respondents to report listening in real time or shortly after, potentially improving participation among harder-to-reach demographics and enhancing data quality for radio markets that rely on diary methodology (primarily smaller and mid-sized markets not using Portable People Meter technology).
TV Ratings: FOX News Channel Leads ABC And NBC In Primetime
FOX News Channel (FNC) finished the week of February 23rd leading ABC and NBC in Monday-Sunday primetime viewers, according to Nielsen Media Research Big Data + Panel. Averaging 3.9 million Monday-Sunday primetime viewers and 482,000 in the 25-54 demo, FNC led ABC (2.9 million viewers) and NBC (2.7 million viewers), according to Nielsen Big Data + Panel. Monday - Sunday total day (6 AM-6 AM/ET), FNC delivered over 2.3 million viewers and 263,000 in the 25-54 demo.
On Saturday, FNC’s special coverage of the U.S.- Israeli strikes on Iran posted its highest rated Saturday since April 2003 across total day with 3 million viewers. In primetime on Saturday, FNC drew 4 million viewers and 517,000 in the 25-54 demo. Saturday in America, anchored by Kayleigh McEnany and Bret Baier (Saturday, 10 AM–12 PM/ET; 4 million viewers) posted its highest-rated episode in program history. The Story with Martha MacCallum’s 5PM hour delivered the highest rated hour of the day posting 4,667,000 viewers and outpaced NBC’s Saturday Night Live which saw 4,611,000 viewers. America’s Newsroom (12-2PM/ET) anchored by Bill Hemmer and Dana Perino delivered 3.7 million viewers, America Reports (2-4PM/ET) anchored by Sandra Smith and John Roberts nabbed 3.8 million viewers, Special Report with Bret Baier (6-7PM/ET) followed in second with over 4.4 million viewers, The Ingraham Angle (7-8PM/ET) and Jesse Watters Primetime (8-9PM/ET) delivered over 4 million viewers, and Hannity (9-10PM/ET) nabbed 3.9 million viewers.
On Sunday, FNC’s special coverage continued, delivering 2.6 million viewers and 347,000 in the 25-54 demo across 6A-3A total day and 3.1 million viewers and 475,000 in the 25-54 demo across primetime. Sunday Morning Futures anchored by Maria Bartiromo (Sunday, 10 AM/ET; 3.4 million viewers) and The Sunday Briefing anchored by Jacqui Heinrich (Sunday, 11 AM/ET; 2.8 million viewers) both posted their highest-rated episodes in program history. A special edition of The Faulkner Focus (Sunday, 12-2PM/ET) and The Will Cain Show (8-9PM/ET) averaged over 3 million viewers, while Sunday Night in America with Trey Gowdy (Sunday, 9 PM/ET; 3.3 million viewers) posted its highest-rated episode in program history.
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| Ratings Graphics Courtesy of RoadMN |
FNC’s late-night hit Gutfeld! (weekdays, 10 PM/ET) averaged 3.1 million viewers and delivered 345,000 in the 25-54 demo, continuing to lead all late-night competition in total viewers and the 25-54 demo. It also continued to outpace the broadcast competition including CBS’ The Late Show with Stephen Colbert (2 million viewers; 266,000 A25-54), ABC’s Jimmy Kimmel Live! (1.8 million viewers; 270,000 A25-54) and NBC’s The Tonight Show with Jimmy Fallon (1.1 million viewers; 237,000 A25-54).
FNC continued to see its daytime programs outperform the broadcast competition. America’s Newsroom (weekdays, 9AM-11AM/ET; 2,442,000 viewers), The Faulkner Focus (weekdays, 11AM-12PM/ET; 2,454,000 viewers), Outnumbered (weekdays, 12 PM/ET; 2,292,000 viewers), America Reports (weekdays, 1PM-3PM/ET; 2,371,000 viewers), The Story with Martha MacCallum (weekdays, 3PM/ET; 2,878,000 viewers) and The Will Cain Show (weekdays, 4 PM/ET; 2,645,000 viewers) all led CBS Mornings (1.8 million viewers) and ABC’s GMA 3 (1.4 million viewers). Notably, The Story with Martha MacCallum outpaced ABC’s The View (2.7 million viewers) for the week .
Source: Nielsen. Big Data + Panel. Week of 2-23-26 ratings data. Average audience for cable news networks Monday - Sunday programming and Monday-Sunday based on Total Day and Prime (6a-6a, 8P-11P), P2+, P25-54. Cable News/Broadcast Program averages includes all programing and sustainers.
Winter Olympics' Halo Helping Drive NBC During Primetime
The week of February 23, 2026 (roughly February 23–March 1, encompassing the tail end of the Milano Cortina 2026 Winter Olympics), saw continued strong performance from NBC in primetime due to Olympics coverage wrapping up around that period.
- NBC averaged around 6.88 million total viewers (heavily Olympics-driven), far outpacing competitors. Olympics coverage delivered some of the highest Winter Games audiences since 2014, nearly doubling 2022 Beijing numbers in key periods. Regular shows like The Voice, Stumble, and others benefited from lead-ins or occasional crossovers.
- ABC held steady in the middle tier, with weekday primetime averaging about 3.23 million total viewers for February 2026 overall. Hits like American Idol (strong on Mondays, e.g., around 6 million viewers in some slots), High Potential, and news specials performed well, but without major live events, it trailed NBC. Shows like 20/20 and dramas saw modest gains in some nights.
- CBS struggled relatively, averaging around 1.96 million in weekday primetime for February (noted as historically low for the month). FBI, The Neighborhood, Survivor, NCIS, and Tracker provided solid anchors (e.g., FBI surging on Mondays), but overall primetime was down year-over-year, with CBS posting its weakest February since 2000 in some metrics. Multiplatform (including streaming) helped series like Tracker rank high for non-sports broadcast.
Fox News: Primetime averaged 2.6 million viewers (Monday-Sunday), with weekday primetime around 3.1 million. It outpaced CBS in primetime for the month (2.6M vs. CBS's 2.4M) and dominated cable news, accounting for all top 100 cable news telecasts. Strong gains in total day (1.7 million).
- MS NOW: Primetime ~1.1-1.14 million, trailing Fox but ahead of CNN in total viewers.
- CNN: Primetime ~800,000-900,000, with some demo strength but overall lower.
- ESPN: Solid when sports aired (e.g., college basketball, NBA), but post-Olympics dips; ranked high in some weekly snapshots but not as dominant as during peak events.
- Entertainment cable (e.g., USA, TNT, TBS): Typically in the 200,000-500,000 range for averages, with reruns and dramas steady but not topping charts amid Olympics/news competition.
TV Ratings: ABC's WNT Leads Broadcast Evening Newscasts
“World News Tonight with David Muir” ranked as the No. 1 newscast in all of broadcast and cable in Total Viewers (8.642 million), Adults 25-54 (1.028 million) and Adults 18-49 (759,000) during the week of Feb. 23, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
- “World News Tonight” outdelivered “NBC Nightly News” (6.788 million, 989,000 and 689,000, respectively) in Total Viewers (+27%/+1.854 million), Adults 25-54 (+4%/+39,000) and Adults 18-49 (+10%/+70,000).
- “World News Tonight” increased its Total Viewer lead over “NBC Nightly News” by its largest margin in 4 weeks and by double digits both week to week (+46% – 1.854 million vs. 1.272 million) and year to year (+22% – 1.854 million vs. 1.522 million).
- For the 6th week running, “World News Tonight” grew its Total Viewer audience year to year (+6%/+479,000 – 8.642 million vs. 8.163 million).
- For the 3rd consecutive week, “World News Tonight” (8.642 million, 1.028 million and 759,000, respectively) doubled the “CBS Evening News” audience (4.170 million, 504,000 and 380,000, respectively) and outdelivered the program by triple digits in Total Viewers (+107%/+4.472 million), Adults 25-54 (+104%/+524,000) and Adults 18-49 (+100%/+379,000).
- “World News Tonight” increased its advantage over the “CBS Evening News” versus the same week last year in Total Viewers (+18% – 4.472 million vs. 3.778 million) and Adults 25-54 (+11% – 524,000 vs. 470,000).
LA Radio: KYSR-FM Slots Nicole Alvarez To Middays
iHeartMedia's Alt 98.7 (KYSR-FM) in Los Angeles has appointed veteran radio personality Nicole Alvarez as its new midday host, effective March 2, 2026. Alvarez, a well-known figure in the LA alternative music scene, takes over the 10 a.m. to 2 p.m. shift as part of the station's refreshed weekday programming lineup.
- 5-10 a.m.: The Woody Show
- 10 a.m.-2 p.m.: Nicole Alvarez
- 2-6 p.m.: Booker & Stryker
- 6-11 p.m.: Christen Limon
- 11 p.m.-midnight: Emerging ALT
LI Radio: The Shark Adds Chaz & AJ Simulcast
The long-running rock morning show "Chaz and AJ" is returning to Long Island radio, expanding to mornings on Connoisseur Media's WWSK (94.3 The Shark) beginning Monday, March 9, 2026. The move marks a homecoming for the duo, who first built their audience on Long Island before moving to New Haven in 2003, while the program continues its established weekday mornings on heritage classic rocker 99.1 WPLR in New Haven.
CBS Stays With Gayle King On CBS This Morning
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| Gayle King |
CBS Mornings co-host Gayle King has signed a new deal with CBS News, securing her continued role at the network amid a major leadership overhaul and recent speculation about her future.





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