The New York Times Company added 280,000 digital-only subscribers in the second quarter, bringing its total to 13.35 million.
The gains keep the company roughly on track to hit its goal of 15 million subscribers by the end of 2027.Total revenue rose 11.2 percent to $762.5 million for the three months ending in June.
Adjusted operating profit climbed 16.1 percent to $155.3 million.
Digital-only subscription revenue increased 16.4 percent to $407.9 million. Digital advertising revenue jumped 20.7 percent to $114 million. Digital-only average revenue per user rose 3.1 percent year-over-year to $9.94.Revenue from affiliate, licensing and other categories grew 7.1 percent to $75.5 million, driven mostly by higher affiliate referral revenue at Wirecutter.
“Our results reflect the increasingly rare and valuable nature of our products, and the durability of our business model,” Chief Executive Meredith Kopit Levien said in a statement.
Digital-only subscribers—those with individual product subscriptions or the company’s bundle of news,
Wirecutter, Cooking, Games and The Athletic—now account for about 12.8 million of the total 13.35 million. Print subscriptions continued their steady decline, falling to 550,000 from 580,000 a year earlier.
For the third quarter of 2026, the Times forecast a 12 to 15 percent increase in digital-only subscription revenue, a mid-to-high teens rise in digital advertising revenue, and an 8 to 9 percent increase in adjusted operating costs.