The owners of WISH radio also started a television station with the same call letters on Channel 8 in Indianapolis. In late 1963 the radio station, along with is sister FM operation, was sold to STAR Broadcasting (Don W. Burden) who changed the call letters to WIFE and WIFE-FM.
WIFE was the ratings leader during the mid and late sixties, sometime garnering as much of a forty share of the Indianapolis radio audience. The station built this audience for "Lucky 13" by playing Top40 along with heavy and frequent contesting such as, "The 100 Thousand Dollar Dream Home", "The 100 Thousand Dollar Cash and Car Give-A-Way", just to name a few.
The hands-on owner, Don W. Burden, hired some major on-air personalities and developed others, dubbed the "WIFE Good Guys" – Big Jack Armstrong, Roger W. Morgan, Reb Porter, Jay Reynolds (later WABC), Joe Light, Jay Hawkins, Buddy Scott, Jim Fox, T.J. Byers, Scott Wheeler, Mike O'Brien, Dan Summers, Steve Miller.
The 24 hour news department was home of news announcers Lyle Dean (later WLS) , Bob Schuman, Dean Sheppard and Paul Casey. During these years, the station was infamous for a billboard near Indianapolis' Weir Cook Airport (now Indianapolis International Airport) which told passing motorists, "While you're away, we'll be here with your WIFE".
After Burden later ran afoul of the FCC, Star Stations of Indiana was denied its license renewal application for WIFE in 1976. The station was ordered off the air, forcing a sale to new ownership and management. An era of frequent call letter changes (WMLF, WTUX, WTLC) and formats (Music of Your Life, Adult Standards, and Urban Oldies) began in 1984 and continued into the 1990s.
In late 1997, then-owner Panache sold the frequency to Emmis Communications and the new owners settled on Urban Gospel. For a two-year period the majority of programming was syndicated from Sheridan Broadcasting and branded as "The Light".
In January 2001, the station was purchased from Emmis by Radio One.
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| Dinah Shore |
Born Frances Rose Shore (February 29, 1916 – February 24, 1994) was an American singer, actress, radio/television personality, and the top-charting female vocalist of the 1940s. She reached the height of her popularity as a recording artist during the Big Band era of the 1940s and 1950s, but achieved even greater success a decade later, in television, mainly as hostess of a series of variety programs for Chevrolet.
She had a string of 80 charted popular hits, spanning the years 1940 to 1957, and after appearing in a handful of feature films went on to a four-decade career in American television, starring in her own music and variety shows from 1951 through 1963 and hosting two talk shows in the 1970s. TV Guide magazine ranked her at #16 on their list of the top fifty television stars of all time. Stylistically, Shore was compared to two singers who followed her in the mid-to-late 1940s and early 1950s, Doris Day and Patti Page.
