The Detroit Lions-Minnesota Vikings game on Netflix emerged as the most-watched NFL matchup of Christmas Day 2025, averaging 27.5 million U.S. viewers and setting a new record as the most-streamed NFL game in U.S. history, according to Nielsen Big Data + Panel measurements.
This mid-afternoon contest, which saw the Vikings defeat the Lions 23-10, outperformed the day's other games: Netflix's earlier Dallas Cowboys-Washington Commanders matchup (19.9 million U.S. viewers) and Amazon Prime Video's primetime Denver Broncos-Kansas City Chiefs game (21.06 million viewers).
Globally, the game drew an average minute audience of 30.5 million across more than 200 countries and territories.
Adding to its draw, Snoop Dogg’s Holiday Halftime Party during the game averaged 29 million U.S. viewers and contributed to peak engagement.
The performance edged out last year's top Netflix Christmas game (27.2 million for Ravens-Texans) and solidified Netflix's hold on the top three most-streamed NFL games ever in the U.S., highlighting the growing appeal of streaming for major live sports events despite slightly lower domestic totals compared to traditional broadcast Christmas games in prior years.