Xperi Inc., a leader in audio and media technology, has announced plans to unveil enhanced daily in-car radio audience ratings through its updated DTS AutoStage Broadcaster Portal.
This marks a significant upgrade in real-time analytics for radio broadcasters, drawing from data across nearly 9 million vehicles in the U.S., providing unprecedented granularity on listener behavior during commutes and road trips.
Key Details of the Unveiling:
- Launch and Scope: The new features, building on the portal's October 2025 update, go live imminently and deliver daily metrics—such as audience share, time spent listening, cume ratings, and occasions—for 250 U.S. markets. This includes near-real-time insights (within 24 hours) and hourly listening flow data, eliminating reliance on surveys or memory-based reporting.
- Data Scale and Accuracy: Powered by Xperi's DTS AutoStage platform in over 12 million global vehicles (9 million in the U.S.), the system captures passive, in-car listening from HD Radio and connected car tech. It offers sample sizes up to 50,000+ vehicles in top markets like New York and Los Angeles, and at least 4,000 in smaller ones, enabling heat maps and geographic segmentation for precise targeting.
- Benefits for Broadcasters: Stations can access this free tool by registering with basic info (logo, format, streaming URL, and playout feed), allowing them to optimize programming, refine ad strategies, and prove engagement to advertisers—levels of data previously exclusive to streaming platforms. Early applications have shown boosts, like 40% audience share growth for Christmas music stations over Thanksgiving 2025, tracked from 1.3 million vehicles.
Broader Context:
Xperi's move addresses radio's need for "big data" parity with digital media, where AM/FM still dominates in-car listening at 86-88% share amid rising video (up 25% YoY) and gaming trends.
Executives like Joe D’Angelo, Xperi's SVP of Broadcast Radio, hail it as an "inflection point" for the industry, empowering stations to deepen audience ties and compete in a connected vehicle era.