Monday, November 10, 2025

Beasley Reports Digital Accounts for 25 Percent of Revenue


Beasley Broadcast Group today announced operating results for the three-month period ended September 30, 2025. 

Third Quarter 2025 Highlights

  • Closed the sale of WPBB-FM on September 29, 2025 for $8.0 million and entered into agreements for the sale of our Ft. Myers market assets, which are pending FCC approval
  • Revenue from new business accounted for 14% of net revenue, remaining flat from Q3 2024
  • Local revenue, including digital packages sold locally, accounted for 79% of net revenue
  • Digital revenue increased 14.6% year-over-year to $13.0 million, or 28.5% on a same-station basis
  • Digital revenue accounted for 25% of net revenue
  • Digital segment operating margin was 21%, or 28% on a same-station basis


Net revenue during the three months ended September 30, 2025 decreased 12.4%, or 11.2% on a same-station basis, to $51.0 million. This performance was in line with Company guidance and reflects continued softness in the traditional agency advertising market, partially offset by sustained growth in high-margin, owned-and-operated digital revenue and local direct sales.

Beasley recorded an operating loss of approximately $300 thousand in the third quarter of 2025, compared to an operating income of $1.2 million in the prior year quarter. The decline reflects lower total revenue, partially offset by continued expense reductions and improving digital margins. Interest expense totaled $3.3 million, consistent with prior periods, resulting in a net loss of approximately $3.6 million, or $1.97 per diluted share, compared to a net loss of $3.6 million, or $2.33 per diluted share, in the prior year quarter.

Commenting on the financial results, Caroline Beasley, Chief Executive Officer, said:

"Our third quarter results demonstrate continued operational discipline. While advertising demand remains challenging, particularly within agency channels, the quality of our revenue mix continues to strengthen, led by sustained growth and record margins in our digital business. Digital revenue now represents roughly one-quarter of total company revenue, with owned-and-operated products driving margin expansion and scalability."

"At the same time, our cost-reduction initiatives are yielding tangible, lasting benefits. We've reduced total station operating and corporate expenses by $15 million year-to-date, while improving organizational efficiency and positioning Beasley to generate higher returns on every dollar of revenue. As we move into the fourth quarter, we remain focused on disciplined execution, strengthening our balance sheet through planned asset sales, and advancing our strategy to deliver sustainable shareholder value."