NFL Commissioner Roger Goodell appeared on NBC's TODAY show Wednesday to discuss the upcoming 2025 NFL season starting Thursday with the Philadelphia Eagles facing the Dallas Cowboys.
During the interview, hosts Savannah Guthrie and Craig Melvin pressed Goodell on whether Taylor Swift, recently engaged to Kansas City Chiefs tight end Travis Kelce, might headline the Super Bowl LX halftime show on February 8, 2026, at Levi’s Stadium in Santa Clara, California. Goodell, identifying himself as a "Swiftie," responded enthusiastically but cryptically, saying, “We would always love to have Taylor play. She is a special, special talent, and obviously she would be welcome at any time.”
When Guthrie asked if a Swift performance was in the works, Goodell remained noncommittal, stating, “I can’t tell you anything about that,” before adding, “It’s a maybe,” after further prompting. He noted that the decision lies with Jay-Z and his Roc Nation team, which has produced the Super Bowl halftime show since 2020, joking, “I’m waiting on my friend Jay-Z to be able to help me with that one.”
NFL Commissioner, Roger Goodell gets pressured by a show host to have Taylor Swift perform at the Super Bowl & he tells her the decision hasn’t been made yet & it’s JAY-Z’s decision on who performs. pic.twitter.com/S1bsQolLfl
— 💎🍾 (@TheRocSupremacy) September 3, 2025
Goodell also addressed other topics, including the NFL’s season launch, rule changes, technological advancements, concussions, and player safety. The interview fueled speculation about Swift’s potential performance, especially given her upcoming album, The Life of a Showgirl, set for release on October 3, 2025, and her high-profile NFL ties through Kelce.
However, no confirmation was provided, as the NFL typically announces halftime performers in late September.