Motorsport Network, Yahoo Sports Looking To Expand Audience

Motorsport Network, the world’s largest independent motorsports media outlet, and Yahoo Sports have announced a strategic content partnership aimed at expanding their reach within the rapidly growing U.S. motorsports sector.

This collaboration leverages Motorsport Network’s deep expertise in motorsports and Yahoo Sports’ broad audience to create a comprehensive racing hub under the URL yahoosports.com/racing, enhancing coverage of major racing series such as Formula 1, NASCAR, IndyCar, and MotoGP.

Key Details of the Partnership:

• Content Collaboration: Motorsport Network’s extensive team of reporters and analysts will provide exclusive content, including news, in-depth analysis, and insider access, branded under Motorsport Network on Yahoo Sports’ dedicated racing section. This includes coverage of high-profile events like the F1 Miami Grand Prix (May 2–4, 2025), the Indianapolis 500, NASCAR All-Star Race, and Coca-Cola 600.
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  Audience Expansion: Motorsport Network, with over 40 million monthly users and a strong foothold in the racing community, aims to tap into Yahoo Sports’ millions of monthly visitors to grow the U.S. motorsport fanbase. Yahoo Sports, in turn, fills gaps in its racing coverage with Motorsport Network’s authoritative content, creating a “one-stop shop” for racing fans.
• Interactive Features: The partnership includes integration with Yahoo Sports’ Daily Draw, a free-to-play fantasy game, featuring motorsport contests tied to major races, starting with the F1 Miami Grand Prix. Plans also involve co-producing video content series and potentially hosting joint events to engage fans further.
• Advertising Opportunities: The deal opens new avenues for advertisers, particularly in tech and financial services, to connect with a passionate U.S. racing audience. Revenue from advertising and sponsorships tied to the hub and co-produced shows will be shared, though financial details were not disclosed.

The partnership capitalizes on the surging popularity of motorsports in the U.S., driven by Formula 1’s growth (bolstered by events like the Miami Grand Prix and Netflix’s Drive to Survive), NASCAR’s sizable audience, IndyCar’s historical prominence, and MotoGP’s expanding fanbase