Wednesday, November 27, 2024

TV Ratings October: FNC 'Most-Watched'.. MSNBC, CNN Collapse


FOX News Channel (FNC) commanded its highest-share of the cable news audience in network history across total day, holding 62% of the cable news audience during the historic election month, according to data from Nielsen Media Research. 

Leading across every category, FNC marked 45 consecutive months as number one with cable news in primetime and total day in both viewers and the 25-54 demographic. In primetime (8 – 11 PM/ET), FNC delivered 3.2 million viewers and 476,000 in the 25-54 demographic, growing its audience 86% year-over-year in total viewership and 147% in the 25-54 demo. 

In total day, FNC drew 2 million viewers and 282,000 in the 25-54 demo, marking 67% growth year-over-year with viewers and 101% in the 25-54 demo. Once again, more Independents and Democrats continued to tune in to FNC over any other network with A25-54, according to data from Nielsen MRI Fusion. 

FNC was also number one in cable news with Asians, Hispanics and upscale viewers throughout total day. Additionally, FNC was November’s fastest growing television network in both viewers and the 25-54 demographic. This month, FNC delivered 248 telecasts with over two million viewers, compared to MSNBC which saw just 14 and CNN with only ten.

Since election night, FNC has been the most-watched network in all of television in primetime, topping ABC, CBS, NBC and all cable networks with over four million viewers, according to Nielsen Media Research. 


The channel has also outpaced broadcast network CBS and cable during a historical breaking news year from the ill-fated Biden-Trump debate at the end of June through the end of November. Following the November 5th election, FNC’s audience has risen 24% in primetime compared to year-to-date and the network now holds 73% of the cable news share as CNN (down 39%) and MSNBC (down 52%) have seen their audiences collapse to record lows in primetime. 

FNC increased its total day viewership increase by 32% compared to year-to-date. While FNC commands 3 million viewers and 382,000 in the 25-54 demo in primetime post-election, MSNBC has collapsed to 644,000 viewers and 63,000 in the 25-54 demo and CNN dropped to just 453,000 viewers and 92,000 in the 25-54 demo. Across total day, FNC has scored 1.9 million viewers and 249,000 in the 25-54 demo compared to CNN with just 357,000 viewers and 65,000 in the 25-54 demo and MSNBC’s 497,000 viewers and only 49,000 in the 25-54 demo.

Notably, MSNBC’s Morning Joe has seen 37% of its viewership flee after the co-hosts met with president-elect Trump, slumping to just 618,000 viewers and 49,000 in the 25-54 demo on November 20th, marking a low going back to 2021. Numerous other shows on MSNBC have marked all-time lows in the 25-54 demo including Jose-Diaz Balart Reports, 11th Hour with Stephanie Ruhle, Ana Cabrera Reports, Chris Jansing Reports, Katy Tur Reports and The Reidout.

Ratings graphics courtesy of RoadMN


FNC’s special coverage of Vice President Kamala Harris’ concession speech was number one in television on November 6th, delivering nearly 8 million viewers and 1.4 million in the 25-54 demo. Anchored by Bret Baier and Martha MacCallum, the FOX News Democracy 24 special coverage from 4:15-4:45 PM/ET set a record for post-election coverage and commanded 64% of the cable news audience. Comparatively CNN struggled to 2.2 million viewers and 555,000 in the 25-54 demo and MSNBC saw 2.3 million viewers and 353,000 in the 25-54 demo. According to Nielsen numbers, ABC saw just 2.4 million viewers and 572,000 in the 25-54 demo, NBC averaged only 1.7 million viewers and 396,000 in the 25-54 demo during and CBS lagged behind with 1.5 million viewers and 327,000 in the 25-54 demo during the speech.

At 5 PM/ET, FNC’s The Five secured 4.4 million viewers and 510,000 in 25-54 demo, leading all of cable news among total viewership and the younger demo for the month. FNC’s primetime lineup once again swept the competition every hour, beginning at 7 PM/ET with FNC’s The Ingraham Angle averaging 3.3 million viewers and 427,000 in the 25-54 demo. At 8 PM/ET Jesse Watters Primetime commanded 3.9 million viewers and 503,000 in the 25-54 demo. Winning the 9 PM/ET hour across the board, FNC’s Hannity remained dominant with 3.2 million viewers and 424,000 in the 25-54 demo, nearly doubling MSNBC’s The Rachel Maddow Show was saw just 223,000 in the 25-54 demo

FNC’s hit late-night program Gutfeld! (10 PM/ET) marked its best month since launch and continued as the genre’s most watched in broadcast and cable television, sweeping both total viewers and the 25-54 demo. Notching over 3.3 million viewers, 480,000 in 25-54, Gutfeld! outranked CBS’ The Late Show with Stephen Colbert, ABC’s Jimmy Kimmel Live!, NBC’s The Tonight Show with Jimmy Fallon, Late Night with Seth Meyers, CBS’ After Midnight and Comedy Central’s The Daily Show with Jon Stewart across the board.



📺NOVEMBER 2024 NIELSEN NUMBERS (Monday-Sunday, Live + Same Day):

TOTAL DAY
  • FNC: 1,951,000 total viewers and 282,000 A25-54
  • CNN: 482,000 total viewers and 108,000 A25-54
  • MSNBC: 720,000 total viewers and 91,000 A25-54
PRIMETIME (8-11P)
  • FNC: 3,181,000 total viewers and 476,000 A25-54
  • CNN: 725,000 total viewers and 196,000 A25-54
  • MSNBC: 1,085,000 total viewers and 161,000 A25-54
Source: Nielsen. Live+SD. Month of November 2024 ratings data. Average audience for cable news networks Monday-Sunday based on Total Day and Prime (6a-6a, 8P-11P), P2+, P25-54, P18-49. Cable News/Broadcast Program averages exclude repeats and include the corresponding program name.

No comments:

Post a Comment