Mark Thompson, the CEO of CNN, this week shared exciting plans with advertisers during its Advertising Week Upfront presentation regarding the network’s strategy. Here are the key points:
Expanding Beyond Politics: CNN aims to broaden its coverage beyond politics. Thompson emphasized that news isn’t limited to political topics.
According to Deadline, the network plans to create new branded verticals across various areas, including:
- Business and Tech: These topics will be part of CNN’s expanded coverage.
- Climate and Weather: CNN will delve into climate-related news.
- Health, Wellness, and Longevity: Expect coverage in these areas as well.
- These new verticals will be available on TV, apps, and other platforms.
Integrated Cross-Platform Projects: CNN aims to create projects that seamlessly cross platforms....For example:
- Five Things: This franchise spans newsletters, podcasts, and a streaming show on Max.
- CNN Magic Wall: The interactive tool used during election nights will inspire a new app-based feature for exploring local, state, and national results.
- Audio Investment: CNN will invest more in audio content, including popular podcasts hosted by Anderson Cooper and Audie Cornish.
Original Series and Films: CNN is reversing its 2022 decision to cut back on original content...Upcoming projects include:
- Breaking Bird: The Rise and Fall of Twitter: A four-part series co-produced with the BBC.
- Lockerbie: A documentary about the 1988 bombing of Pan Am flight 103 over Lockerbie, Scotland.
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