Mega Superstar Taylor Swift is on the international leg of her tour, and fans are following her, driving a new travel trend called "gig tripping."
Fox Business reports gig tripping combines travel with music with people willing to merge vacation plans with a music event.
According to Skyscanner, 44% of Americans "are willing to fly short-haul to see their favorites artists," while 18% "would go the extra mile with long-haul flights."
"While 34% of U.S. travelers plan to attend local music events in 2024 (rising to 50% among 25-to-34-year-olds), a substantial 60% are open to gig tripping abroad to save money."
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| Swifties Ready For Flight |
With kids and adults alike looking for Swift tickets, travel company Travelmation is seeing an increase in "gig tripping" requests.
"I just booked a family on a European trip built entirely around Taylor Swift. My client wanted to see the Eras Tour with her daughters, but they couldn’t get tickets in the U.S. They instead turned to her international shows and were able to snag seats in Milan," Tim Elrod, vice president and travel adviser for Travelmation, told Fox News Digital.
"Gig tripping is one of the hottest trends in travel and much of it is thanks to Taylor Swift," Adam Duckworth, president and founder of Travelmation, said. "We have clients booking trips all over the world to see her. Gone are the days where people see their favorite artists at their local venue. They are willing to travel as far as necessary to experience these high-energy shows."
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