For more than year, Zaslav has repeatedly told the investment community that his priority is to boost free cash flow to improve the health of the company and to pay down debt. Warner Bros. Discovery has paid down $12.4 billion in debt in less than two years since announcing the merger of Discovery and WarnerMedia.
He led with that message again on Friday during his company’s earnings conference call.
“Our top priority this year was to get this company on solid footing and on a pathway to growth, and we’ve done that,” Zaslav said. “We said we’d be less than four-times levered, and we are. We’re now at 3.9 times and expect to continue to delever in 2024. We’ve significantly enhanced the efficiency of the organization with a long runway still to go. We said we were going to generate meaningful free cash flow. ... And we’ve exceeded our goal with $6.2 billion for the year.”Warner Bros. Discovery’s board of directors has been so intent on boosting cash that it last year changed Zaslav’s compensation to tie his bonus to cash flow generation.
So, why did the shares slump Friday, down now 45% in the past 12 months?
Alex Sherman at CNBC opines perhaps investors didn’t like the company’s wishy-washy answer on free cash flow generation in 2024, fearing the positive momentum there could be short-lived.
CFO Gunnar Wiedenfels refused to give guidance, citing the company’s unknown earnings performance with the vicissitudes of the advertising market and increased content spend on Max now that strikes by Hollywood writers and actors are over.
But it’s more likely, given the stock’s consistent underperformance in the past year, that investors simply don’t care about free cash flow in the way Zaslav wants them to.
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