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| Norm Silverstein |
WXXI President & CEO Norm Silverstein announced today that he will retire in 2024 after nearly 30 years at the helm of WXXI Public Media. The WXXI Board of Trustees will conduct a national search for the next President & CEO. Silverstein has agreed to stay on through the selection of his successor.
Under Silverstein’s leadership, WXXI has grown its services to the community exponentially. When he started at the station in 1995, it was operating one television station and two radio stations. Today it operates four public television channels, one cable channel for the City of Rochester, and six public radio stations. This upward growth has also been seen with net assets and staff, which have almost doubled under Silverstein’s direction.
During Silverstein’s tenure, WXXI acquired The Little Theatre, formed the Rochester Area Media Partners with the purchase of CITY Newspaper (now CITY Magazine), and most recently acquired an FM signal for NPR and WXXI News at 105.9.
Silverstein came to WXXI at a time when the news media in general and public media in particular were struggling with how to embrace the digital age and incorporate new technology into the delivery of programming. His tenure at WXXI represents a period of transformative change by transitioning WXXI from analogue to digital broadcasting. He has been consistently recognized and valued as a leader by PBS and other public media stations throughout the system.
Digital media is now an essential part of daily life in the Rochester community and Silverstein has established WXXI as a trusted source of news, educational information, and cultural entertainment.
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