Media and entertainment is the top industry Gen Z wants to work in, beating tech, health care and education, according to CNBC citing a new report from Samsung and Morning Consult.
The report, which surveyed over 1,000 Americans ages 16 to 25, found that Gen Z values flexible, creative jobs and careers where they can maintain a healthy work-life balance.
“Lifestyle is a big part of the attraction,” says Ann Woo, the head of corporate citizenship at Samsung Electronics America. “Media and entertainment is a creative industry that offers flexibility and self-expression, two of the most important attributes younger workers want in a job.”
Entertainment alone has lost over 44,000 jobs since May, at least partly due to the strikes, the Bureau of Labor Statistics reports.
Even so, Gen Z is a social generation that places a high value on community and societal impact over job security in their careers, Woo points out.
In several surveys, including the one from Samsung and Morning Consult, strong work-life balance, learning and development opportunities and creative freedom ranked as the top priorities for early career professionals.
Gen Z is increasingly gravitating toward media and entertainment careers in part because more young people see social media influencing as a viable career path. Some 57% of Gen Zers said they would like to become an influencer if given the chance, according to a recent report from Morning Consult.
The rising popularity of platforms such as TikTok, Instagram and YouTube has created a new class of entrepreneurs called “creators,” a group that includes freelancers, business coaches, gamers and other professionals who share and monetize their expertise on these platforms.
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