2023 Billboard Music Awards content garnered more than 293 million cross-platform views in its first 48 hours, dick clark productions announced Wednesday (Nov. 22). The show, making its debut in a digital format, was the No. 1 social program across all of TV and streaming on Sunday and jumped 47% in year-over-year social engagements.
Billboard Music Awards content was distributed via BBMAs and Billboard social channels, as well as via Harmony, Penske Media’s proprietary livestreaming platform, which syndicated BBMAs programming across sites including Billboard, Variety, Deadline, The Hollywood Reporter, Rolling Stone, IndieWire and WWD.
The 2023 Billboard Music Awards was the No. 1 social program across all of TV and streaming on Nov. 19, according to Social Content Ratings. It also ranked No. 1 in total interactions (Facebook, Instagram, Twitter and YouTube); No. 1 in earned interactions (Cross-platform Key Opinion Leader + Organic Twitter) and No. 1 in total video view counts (Facebook, Twitter and YouTube).
The BBMAs saw increased social engagement on show day (up 47% year over year) and throughout the duration of the campaign (up 43% year over year), according to ListenFirst.
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