Quu Expands Content Partnership to Entire Radio Industry

Quu Inc. is rolling out its exclusive Content Partnership to the radio industry. This innovative sponsorship drives new, long-term revenue by embedding advertiser messages on vehicle dashboards during station programming.

The Content Partnership, appearing thousands of times a month for clients, is a unique opportunity for advertisers that delivers huge reach and listener engagement.

Broadcasters like Audacy, Beasley Media Group, Radio FM Fargo, and others have successfully sold the Content Partnership to local advertisers during the pilot phase. It works for markets of all sizes – for example, a top 10 market sold an auto dealership a year-long content partnership for $300K. A top 200 market sold the Content Partnership across multiple stations for $90K. Click here for more station success stories.

In a time of stretched budgets and economic uncertainty, the Content Partnership is a welcome opportunity for stations to unlock new dollars.

“We sold out 90% of our Content Partnerships almost immediately upon launching at the start of 2023,” said Scott Springer, General Sales Manager at Audacy. “We are currently at 350% of the previous year’s RDS non-spot revenue, with one station position still available to sell, which we expect to close in the next few weeks.”

1000+ stations already use Quu to drive listener and client recall while staying dominant in the dash. For affiliate barter and network radio sales, please contact Quu’s exclusive network radio partner Skyview Networks, at skyviewnetworks.com/quu.