Tuesday, January 3, 2023

CES 2023 Is Ready


The Consumer Electronics Show (CES) at the Las Vegas Convention Center will be at full capacity for the first time since before the pandemic when it kicks off on Thursday, raising the anticipation for what the likes of Samsung, Amazon and Sony might show off.

Here's a guide to what you can expect from the world's biggest consumer technology event.

The CES show floor officially opens on Thursday and runs until Sunday, but plenty of announcements will come via news conferences hosted by major attendees on Wednesday.

Most of the biggest names in tech will be represented, including Amazon, LG, Microsoft, and Samsung. However, it's worth noting that Apple is never at CES, as it prefers to make announcements at its own events.

That's also true of Samsung and Google when it comes to their annual smartphone updates, so expect the former to prioritize TVs and appliances here, while the latter's presence will likely be focused on the smart home.

CES is also always stacked with computer manufacturers like Intel, Nvidia, and AMD, which will be worth watching given ongoing struggles with chip supplies, and carmakers like BMW and Mercedes.

Thousands of products will be on show at the convention center, and familiar standbys like TVs, monitors, drones, and kitchen appliances will take up plenty of floor space.

Asus is teasing a laptop with a 3D display - and Samsung has already unveiled a camera-equipped oven that can recognize food and even livestream the view from inside to social media (take that, MasterChef).

Sony is best known for cameras, TVs, and its PlayStation division, but its most intriguing announcement at CES is related to its first venture into electric cars.

The Japanese tech giant entered into a partnership with compatriot carmaker Honda last year, and has all but confirmed that the fruits of that deal - almost certainly a self-driving vehicle - will be shown off this week.

Companies large and small are expected to take advantage and show off their wares at CES, from home security to cooking appliances, with Samsung promising a "new and expanded experience" for its SmartThings range.

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