For the first two months of the TV season, CBS led all broadcast networks in total day minutes viewed for persons 2 years of age and up -- and came in higher than the combined total for streamers Amazon, Hulu, Disney+ and HBO Max, reports MediaPost.
CBS tallied 215.6 billion minutes of viewing from September 19- November 20, followed by NBC at 154.1 billion minutes, ABC with 130.4 billion and Fox with 119.3 billion.
Sports was the top major programming category for CBS overall -- with 67 billion minutes, mostly from NFL and college football. CBS also led all networks in just prime-time entertainment programming -- with 73 minutes.
CBS is still behind streamer Netflix, which totaled 221.4 billion minutes viewed over the period.
Streaming measurement from Nielsen for the period was from total day streaming of original content.
Top CBS shows were “FBI” (5.0 billion), “NCIS”(4.9 billion), and “Blue Bloods” (4.2 billion).
Much farther behind Netflix in streaming minutes viewed were Disney+ (21.8 billion), followed by Amazon Prime Video (18.4 billion), Hulu (16.3 billion) and HBO Max (4.7 billion).
Using total viewing minutes to measure the scale and strength of a TV network/platform is a growing industry trend. Third-party companies such as Nielsen, and individual streaming platforms like Netflix, regularly disclose this data.
For some media executives, measuring the total hours provides a greater understanding of the true completion rate.
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