First IBA Members-Only Conference Set For Miami

The Independent Broadcasters Association (IBA) has announced speakers for its first IBA Members Only “In-Focus” Conference on September 21 at the Intercontinental at Doral in Miami. The one-day IBA event is designed to address the needs of Owners, Managers, and Sales Managers and present real-world, immediately implemental solutions.

“We’ve assembled leaders in digital, sales, broadcast law, and more to help IBA members advance their business and increase their revenue across platforms,” said Ron Stone, President and Executive Director of the IBA. “The IBA Members Only “In-Focus” Conference will send attendees home with plans that can make an immediate difference in daily operations.”

Speakers at In-Focus include:

• Matt Britton - CEO of Suzy, a consumer intelligence platform that collaborates with Fortune 500 companies like Netflix, Coca-Cola, P&G, J&J, Citibank, Verizon, Nintendo, and Nestle. Matt will kick off the Radio Masters Sales Summit with a keynote entitled “Innovation at the Speed of Sound.”
• Leann Didier – Owner of Kensington Digital Media and Director of Sales for its eight radio stations in Tennessee and Indiana.
• Michael Doyle – Owner of MD Media Sales, Doyle has nearly forty years’ experience as a radio salesperson, sales manager, general manager, and radio executive.
• IBA Digital Panel – A subsidiary of Vipology, the exclusive digital partner of the Independent Broadcasters Association, VIPOLOGY is a leading digital company and founding member of the IBA, engaged in building products and services to promote growth in Ratings & Revenue.

Moderated by Steve Shenbaum of Game On, Vipology panel participants are:

• Chris Peaslee - CEO
• Brian Parsons - CTO
• Michael W. Kay – CRO

Marketron Presentation -- Marketron is powering the future of all media sales and has the tools for any radio station to build a successful digital sales department without breaking the bank. Presentation by:

• Todd Kalman – SVP, Sales
• Christian Kligora – SVP, Client Success
• Legal Panel – Telecommunications Law Professionals:
• Gregg Skall, Veteran telecom lawyer, advises broadcasters in their FCC regulatory matters and business dealings.
• Ashley Brydone-Jack –Associate Attorney

The IBA Focus Conference is being held in conjunction with the two-day Radio Masters Sales Summit, which is co-presented by Radio Ink and the Center for Sales Strategy, on September 22 and 23 at the same location. IBA members will have the option of attending both events at a significantly reduced special IBA members-only package price. In addition, specially priced hotel rooms are available for attendees.

The IBA Members-Only Focus Conference will concentrate primarily on three points:

1. How to refocus on and substantially grow traditional revenue
2. How to start a digital division, and a roadmap on how to develop it into a fully functioning, revenue-generating unit
3. How to recruit stronger sales-focused employees

The IBA Members Only “In-Focus” Conference will conclude with a complimentary dinner for members and speakers the evening of September 21.

To become a member and attend the IBA Members Only “In-Focus” Conference, radio broadcasters may visit www.iba.media/join-now/IBA. Existing IBA members can register from the IBA site after logging in.