IBA Adds Member Syndication To Website

The Independent Broadcasters Association (IBA) has delivered on its promise to provide an efficient way for members to share local talent. All talent made available to members by members will be on a very affordable cash basis, eliminating the need for costly barter deals.

This initiative was spearheaded by Darrell Calton, Chief Executive Officer, Iliad Media Group, and Keith Stover, Chief Executive Officer, Midlands Media Group. “We did this for IBA members and to cut down on barter deals that eat up our inventory and cause us to be left off buys for actual cash!” stated Calton. “Whether you’re a station in need of outside talent, or a station with a show to syndicate, the process of participating in the IBA syndication opportunity has been made extremely easy. Several shows available for syndication are already up on the site, and I encourage IBA members in need or programming to log in to their account and visit the Syndication page.”

IBA members who have a show they would like the syndication committee to consider can log into their IBA account, click on ‘Syndication’ and then again on ‘Submit My Show’ to fill in basic information, a short synopsis, and a link to the show. An IBA representative will reach out to collect audio samples. If approved, the IBA representative will guide them through next steps and discuss the expectations of joining along with pertinent information to help make it a success.

“One of the most-costly expenditures for independent radio is paying for syndication, whether by cash, barter, or a combination thereof,” said Ron Stone, Founder, President, and Executive Director of IBA. “Our goal is to provide our IBA members with an opportunity to choose cost-effective talent from other IBA members and eliminate the need to give local inventory to large networks that sell to the very clients we used to do business with nationally, and at far better prices than network pricing. This, I believe, is a huge opportunity to get back inventory used against us at extremely low prices.”

Stone added, “This only works when members with great talent participate and members needing great talent utilize it.”

To become an IBA member radio broadcasters may visit www.iba.media/join-now/IBA. Existing IBA members will have immediate access to this opportunity.