Jacobs Media will present its Techsurvey 2022 results in a free webinar on Tuesday, May 10 at 2pm Eastern, 11am Pacific. This year’s annual study, Radio: A Return to “Normal?”, yielded nearly 31,000 participants from more than 470 participating stations and explores the media consumption choices and patterns of core radio listeners as some behaviors return closer to pre-pandemic levels, while others may have changed permanently.
Techsurvey 2022 took a deeper look into radio’s competition from other audio sources. Overall, about three-quarters (74%) choose their favorite station first when seeking the content that station primarily plays (music / news and information / sports). Other audio options including other area stations, SiriusXM satellite radio, digital streaming providers such as Spotify and Apple Music, and listeners’ own music comprise about one-fourth of radio users’ first choice. Sports radio fans exhibit the most P1 station centricity (86% saying their favorite station is their first choice over other audio), with Alternative radio partisans most apt to seek content from other audio platforms (56% choose their P1 station first).
Jacobs Media President Fred Jacobs comments, “This year’s Techsurvey reveals fascinating data on which audio platforms radio listeners choose first, including their motivations for listening and the situations in which they listen. This deeper understanding of listener choices can help radio programmers better navigate the ever-changing, and seemingly endless, choices the current media environment offers. We hope you can join our webinar Tuesday, May 10 as we reveal these significant insights and more.”
Click Here to join the webinar.
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