Country Radio Specialists Albright & O’Malley & Brenner have added a new session on how sales and programming can create successful brand integration into station events and programs. A panel of branding experts will cover everything from inception to execution to help attendees develop win-wins for programming and sales.
VP/Consulting Partner Becky Brenner comments, "Attendees will walk away with an understanding of best practices and the ability to reach the prospects and decision-makers who are spending money." This panel of experts features CMA VP of Strategic Initiatives Emily Evans, Owner and President of REACH Lindsay Bertelli, and Wasserman Music VP of Branding Chappel McCollister.
 |
| Emily Evans, Lindsay Bertelli and Chappel McCollister |
Emily Evans has worked on branding, marketing, and sponsor integration for numerous artists, including Taylor Swift, Tim McGraw, Faith Hill, and more. With the Country Music Association, Emily oversees the development of brand strategies for the CMA Awards, CMA Fest, CMA Country Christmas, and CMA Songwriters Series. Emily is also responsible for CMA’s efforts to educate corporate brand executives on Country Music consumers and the many opportunities for partnership with Country Music artists and CMA properties.
As Owner and President of REACH, Lindsay Bertelli has 20+ years of in-depth experience in strategic brand marketing campaigns and tour/event promotion and production. Her work with top entertainment and corporate clients has made her a well-known force in the industry with the knowledge and expertise needed to navigate the changing and increasingly virtual, event and sponsorship environment.
Chappel McCollister represents Wasserman’s music clients across various areas, including brand & corporate partnerships, premium VIP experiences, and product licensing. McCollister was previously with Sandbox Entertainment, where he executive produced the Showtime documentary chronicling Tim McGraw and Faith Hill's 2017 Soul2Soul tour and helped launch Mattel’s 60th anniversary of Barbie campaign featuring Kelsea Ballerini.
Evans, Bertelli, and McCollister join the previously announced panel “The Next Generation of the Connected Country Listeners” with Futuri Founder/CEO Daniel Anstandig. Guests will also enjoy a performance from BMLG Nashville newcomer Laci Kaye Booth.
The A&O&B team will present the first highlights from their 16th annual online perceptual study, “Roadmap 2022.” Data analysis from thousands of Country P1's from across the U.S and Canada will focus on the state of country music and country radio, along with social media & technology.
The seminar is free to clients, industry professionals, and broadcasters in non-competitive situations.Register for the February 23rd event at Nashville’s Omni Hotel by emailing Becky Brenner at becky@aandoandb.com or Kenny Jay at kenny@aandoandb.com.
Register for CRS 2022 here
No comments:
Post a Comment