Audacy Monday announced the launch of KNX News 97.1 FM in Los Angeles. The station will serve as an FM simulcast of Newsradio KNX 1070 AM as Southern California’s only 24-hour local news and traffic station.
“For over 100 years, KNX has been the station Southern California has depended on for breaking news, important events and life changing moments,” said Jeff Federman, Regional President, Audacy. “With spoken word audio consumption at an all-time high, this move allows us to significantly upgrade the existing KNX brand and create a news destination for a new generation. KNX is a powerful and trusted brand in this market, and we look forward to delivering the same award-winning content on crystal-clear FM radio.”
The launch underscores Audacy’s commitment to its local news brands, reflective via a multiplatform transformation announced earlier this year. The station will launch with a video tribute to some of the station’s biggest headlines over the last 100 years, while previewing the next chapter of its history.
As a result, generations of listeners have probably never even heard of KNX because of its position on the AM band.
In addition to KNX, Audacy owns classic hits station KRTH-FM (101.1), rhythmic hits outlet KTWV-FM (94.7), adult hits station KCBS-FM (93.1) and KROQ-FM (106.7), which has an alternative rock format. The stations broadcast out of studios on the Miracle Mile.
The simulcast will replace Audacy’s contemporary hits radio format on KNOU-FM, which was also known as “97.1 NOW!” All of the personnel at KNOU, including its on-air talent, will be retained to work on other Audacy outlets, the company’s regional president, Jeff Federman, told The Times.
The LA Times reports the addition of an FM signal for KNX is an attempt to get more younger listeners to sample the station as they gravitate to more spoken word audio programming in both radio and podcasting.
A recent report by Edison Research shows that the audience for spoken word content has grown by 22 million people in the last seven years, up 40% over that time. The growth among listeners ages 13 to 34 is 113% in that period and is up 18% in the last year alone.
KNX has been a leading source of news, weather and traffic information in Southern California since it launched in 1921 as KGC. But younger listeners started to turn away from AM radio in the 1970s, as usage of FM radios grew and the superior fidelity of FM signals made it the preferred medium for music programming.
“We believe that simulcasting on FM is really going to open up the station and the KNX brand to a whole new audience that quite frankly may not know we exist on the AM dial,” Federman said.
Audacy previously added FM simulcasts for its AM news radio stations in San Francisco, KCBS-AM (740), and Chicago, WBBM-AM (780). Both outlets rank among the top three stations in their markets, according to Nielsen data.
KNX averaged a 2.9% share of the Los Angeles radio audience in November, ranking 10th overall.
The addition of an FM signal for KNX will also address another obstacle for AM listening. The motors on electric vehicles can interfere with the reception of AM signals. That has led some electric car manufacturers to stop including the AM band on their radios.
“As we’re thinking about the next 100 years, we want to be where the people are,” Federman said. “Being on FM assures that we won’t have those kind of issues.”
Having an FM channel also means drivers in Los Angeles won’t lose the station in areas where topography can diminish an AM signal.
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In addition to KNX, Audacy owns classic hits station KRTH-FM (101.1), rhythmic hits outlet KTWV-FM (94.7), adult hits station KCBS-FM (93.1) and KROQ-FM (106.7), which has an alternative rock format. The stations broadcast out of studios on the Miracle Mile.
Audacy has owned KNX since 2017, when it merged with the radio division of CBS Corp. The company was known as Entercom at the time of the transaction.
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