Michelle Tigard Kammerer Named Head Of Country Music For Amazon

Michelle Tigard Kammerer has been named Head of Country Music for Amazon Music, effective Oct. 18. Kammerer fills the position left from Kelly Rich‘s exit on Aug. 30.

At Amazon Music Kammerer will lead all efforts to continue growing country music listening on the service, inclusive of marketing, and artist and label relations through new initiatives and collaborations with a wide range of artists.  She will be based in Nashville and will report to Global Head/Artist & Label Relations Andre Stapleton

Kammerer started her career with Creative Artists Agency (CAA) where she helped sign and jump-start the careers of several leading country acts and worked hand-in-hand with the tour bookings and contract negotiations of Willie Nelson, Shania Twain, Taylor Swift, Faith Hill, Tim McGraw, Keith Urban and numerous others. Following her time at CAA, Kammerer served as the Sr. Director of Brand Marketing and Strategic Partnerships at Country Radio Broadcasters, Inc. (CRB) where she maintained and established relationships with country radio, country artists and nationwide brands in country music, including CRB’s main event, the Country Radio Seminar (CRS).

Michelle Tigard Kammerer

In April of 2014, Kammerer was recruited to re-launch the historical Dot Records Label under Big Machine Label Group as the National Director of Marketing & Promotion. In March of 2017, Kammerer moved to sister-label, BMLG Records, where was able to expand her role as the Sr. National Director of Marketing & Promotion, working with the label’s roster of Florida Georgia Line, Brett Young, Riley Green, Danielle Bradbery, Laci Kaye Booth as well as reuniting with Lady A. She has served on the Board of Directors for the Women’s Music Business Association (WMBA), Society of Leaders in Development (SOLID), Women Rock For The Cure and currently serves on CRS’ Agenda Committee. She is also a member of CMA, ACM, SOURCE Nashville and The Leadership Music Class of 2020. In 2021, Kammerer was named one of Country Aircheck’s Women of Influence.

The digital platform also revealed some interesting data regarding country music on Amazon Music. Since the launch of the original Country Heat station in October 2016—formerly known as Top Country—the overall Country Heat brand (playlist and stations) have amassed more than 13 billion streams total in the U.S. Additionally, new data from Amazon Music details that:

• Carly Pearce, Niko Moon, Gabby Barrett, and Tenille Arts are among the 20 most streamed artists on Country Heat in the U.S. so far this year.
• Barrett and Moon have the top two most streamed songs on the Amazon Music country chart in 2021 with “The Good Ones” and “Good Time,” respectively.
• Mickey Guyton’s Amazon Original cover of Beyoncé’s “If I Were a Boy” has remained one of the ten most streamed country Originals of all time on Amazon Music since it was released in February.
• In 2020, Breland was a top-performing artist with his debut single, “My Truck,” through Amazon Music’s Launchpad program, which promotes emerging artists via programming and increased visibility across the service. Currently, Breland’s “Throw It Back (feat. Keith Urban)” is one of the most popular tracks on the Country Heat playlist this year.
• Meanwhile, superstars such as Luke Combs, Garth Brooks, Miranda Lambert, Kane Brown, and more continue to top the Amazon Music charts as some of the most streamed country artists across the service.