Boston Radio: WZRM Rumba To Import Enrique Santos Morning Show

iHeartMedia/Boston has announced two major additions to its Spanish-language station WZRM Rumba 97.7 FM. Syndicated the "Enrique Santos Morning Show" will now air weekdays 6-10am, while Tony Banana will take the helm as Program Director and PM Drive host, starting September 7.

"I'm incredibly psyched to bring our vibe to Boston mornings and add the voices of such an incredible and culturally rich city to our topics and family," said Santos. "With ‘The Enrique Santos Morning Show' listeners will wake up well-informed, with the best music and always the best vibes. Boston... Pa'lla Voy!"

Banana is a program format veteran with past success at WMEG-FM La Mega 106.9 FM and Mix 107.7 FM in Puerto Rico. Tony has also spent time at Univision Miami where he co-hosted and produced the PM Drive show "El Jangueo," and produced the Morning Drive show "La Gozadera."

"For Hispanics, our family and our heritage are what matter the most regardless of where we are. Now in Boston, Rumba 97.7 is part of this family," said Banana. "Our Music, Hispanic representation and the needs of the community are Rumba's priority and I am excited and grateful to be able to serve our community through Rumba. Enrique Santos is a trailblazer and the nationwide voice of Hispanics on the radio and has earned the credibility and the love of his audience. His show, in addition to being entertaining, keeps us informed on important issues for the Hispanic community."