Terre Haute Radio: DLC Media Sells WVIG, Revamps Remaining Stations

DLC Media, Inc. has filed an application with the Federal Communications Commission to sell Radio Station WVIG 95.9 FM licensed to Seelyville, Indiana to Educational Media Foundation. Educational Media Foundation is a not-for-profit Christian Ministry based in Rockland, California and is the parent company of K-Love and Air1 – The nations largest contemporary Christian music radio networks.

According to DLC Media, Inc. President and General Manager, Dave Crooks, he has decided to consolidate his 5 Terre Haute area radio stations to 4. 

However, Crooks says: “If you are a fan of 95.9 The Legend, Classic County, the popular format featuring Country Music Hall of Fame announcer Barry Kent will be moving to 105.5 FM”. Crooks added: “The Legend format will soon replace the current Jack FM format. The WZJK call letters will eventually be changed to WVIG to accommodate the move down the dial”. WZJK 105.5 licensed to West Terre Haute is currently the home of The Bob & Tom Show and Indiana University Sports. However, both radio programs will be moving to 92.7 The Rock WFNB in Brazil. (Active Rock) The “Playing what we want Adult Variety Hits” format currently on 105.5 will be leaving the group of DLC Media Terre Haute area radio stations.

Crooks added, “We also plan to broaden the current music format of WAMB 1130 AM  / 106.9 FM in Brazil and WAMB 99.5 FM in Terre Haute. We will soon change the music on WAMB from Timeless Classics (Adult Standards) to Lite & Easy “The Breeze” (Soft Adult Contemporary). WAMB will continue to feature CBS Radio News, Network Indiana as well as local News with Frank Rush and Northview High School Sports.

Dave Crooks

Super Hits 104.9 WAXI in Rockville-Clinton will continue to feature the greatest hits of the 60’s and 70’s, local news with Frank Rush as well as Chicago Cubs Baseball and Parke & Vermillion High School Sports.

In the recently released 2021 Spring Nielsen Ratings, the group of DLC Media, Inc. radio stations had its best Nielsen Radio Ratings report since expanding in the Terre Haute Market in 2017. The latest radio ratings show DLC Media with a combined 20.8 Average Quarter Hour share of the local radio market. 

Crooks said: “The current WVIG Classic Country scored an impressive increase going from a 4.4 last fall to 7.3 this spring. WAXI-FM 104.9 increased from a 3.8 last fall to a 4.5. WAMB 1130, 106.9 & 99.5 increased from a 1.3 to 1.7. share” Crooks added, “The addition of The Bob & Tom Show and IU Sports should help WFNB to continue its strong growth on 92.7 FM. When you consider my company doesn’t have the larger 50,000-watt heritage signals, we did very well, especially with those who are 35 years of age and over. That’s our target audience”.