Edison Research Signs WNYC Studios For Podcast Tracker

WNYC Studios has become the most recent subscriber to The Podcast Consumer Tracker from Edison Research. The Podcast Consumer Tracker is the industry’s only comprehensive measure of the total audience for podcasting and the reach of every major producer. 

“We are so happy to welcome WNYC Studios to our family of subscribers,” noted Edison Research SVP Tom Webster. “We have served New York Public Radio in a variety of capacities for nearly 15 years, and we are honored to be a part of their podcast strategy.”  

The Podcast Consumer Tracker from Edison Research is a first-of-its-kind research product designed to serve the ongoing needs of leading podcast networks, agencies, and consultancies, and is the source of the Top 50 Most Listened To U.S. Podcasts of 2020. Current subscribers include Stitcher/Midroll, NPR, Wondery, ESPN, and many other producers and podcast platforms.  

Since 2019, The Podcast Consumer Tracker has offered a bespoke service to the growing podcast industry and provides members with reliable and regular data on the podcast audience, what they are listening to, and the relative reach and awareness of the leading podcast networks. Each quarterly report tracks demographics, content preferences, listening behaviors, sales targeting information, and other custom measures.  

Edison Research has served the podcast industry for over 16 years through continual coverage of the medium in The Infinite Dial® and Share of Ear® research.