Cleveland, Denver Tops In Super Bowl Streaming

Although TV station markets Kansas City and Tampa Bay posted expected high local TV Nielsen-measured Super Bowl viewing — since their teams were in the big game — rising activity in TV streaming was elsewhere, reports Mediapost.

Cleveland and Denver outperformed anticipated viewing streaming results, according to Conviva, a digital video analytics company. Cleveland over-indexed 183%, while Denver was up 141%. Cleveland's sister Ohio city, Columbus, grew 136% over expectations.

Markets Tampa Bay-St.Petersburg and Kansas City were up a modest 19% and 16%, respectively — in eighth and ninth place in terms of gaining streaming index.

Houston and Miami-Fort Lauderdale witnessed the lowest streaming engagement, under-indexing by 23% and 24%.

CBS says total national TV viewing from streaming/digital platforms climbed 65% versus the year before, to a record 5.7 million average viewers minute number.