Hot 100: BTS Debuts At The Top

The music industry has a hot new format, one that can generate huge sales, demonstrate fan loyalty and dominate the weekly charts.

The NY Times reports: It’s called the compact disc.

This week, the K-pop superstars BTS opened at No. 1 on the Billboard album chart for the fifth time with their latest release, “Be,” which had the equivalent of 242,000 sales in the United States, according to Nielsen Music. Of that total, 177,000 were for copies sold of the eight-song LP as a complete album. Two versions were available: a $9 digital download and a $51 “deluxe edition” CD that came with a photo book, seven postcards, a poster and other goodies.

Last week, AC/DC topped the chart with a similar strategy, selling its latest CD, “Power Up,” in a $49 box that displayed the band’s logo in neon and played a guitar riff from a built-in speaker.

The CD format has been dying a slow death for years. In 2019, just 52 million albums were sold on CD in the United States, down from a peak of 943 million in 2000, according to the Recording Industry Association of America. But some acts, like BTS, have found ways to move discs by super-serving fans with collectible packages, even as streaming remains the default format for most listeners. In its opening week, “Be” had 49 million streams.