During Friday's announcement of the Voxnest acquisition, Pittman stated, “The addition of iHeart’s offerings to Voxnest will ensure critical mass for the (podcast) platform and accelerate its growth. As we continue to invest in podcasting and lead the industry, we anticipate this acquisition will have an important impact on iHeart’s ability to more fully monetize its podcast inventory, and will also benefit the other podcast publishers that are part of the Voxnest network and the advertisers who are using it.”
According to Voxnest, the advertising technology capabilities it brings to the table include dynamic ad insertion; content targeting to listeners based on demographics, territories, devices and interests; programmatic podcast buying across audio platforms; and a full podcast analytics platform.
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