Lachlan Murdoch says Fox News Media will continue to grow regardless of who wins the next presidential election between President Trump and Democratic nominee Joe Biden.
The Hill reports the Fox Corp. executive chairman and CEO said Fox News has seen its ratings grow through administrations led by presidents from both political parties and expressed confidence in the future.
"If you look at Fox News, you look at how we’ve not only been strong, but we’ve grown ratings in multiple administrations from both political parties," he said at a virtual Bank of America Conference on Thursday.
"So, [under Presidents] Clinton, Bush, Obama, we’ve continually ... grown ratings."
"As our ratings increase, our demographics, we have larger cohorts of different demographics," he later added. "News always skews older, which is not something I’m particularly worried about, it’s logical. But now we have new viewers to advertise for, we have new categories of advertisers that never advertised in news before are now advertising on Fox News. So, I think advertising demand has been very strong.”
According to AdWeek in 2019, the average age for a Fox News viewer was 65 years old, as it is for MSNBC, while CNN's average viewer age is 60.
Fox News had the most viewers this summer than any other year in its 24-year history, topping not only cable news rivals CNN and MSNBC, but broadcast networks CBS, NBC and ABC in prime time. It has averaged 3.5 million viewers since Memorial Day, according to Nielsen Media Research.
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| Lachlan Murdoch |
CNN was second in the category, averaging 454,000 in marking a 16 percent increase.
MSNBC also saw a notable increase in relatively younger viewers, averaging 357,000 while seeing a 61 percent increase when compared to August 2019.
TV Newser reports Murdoch also noted the change of the news division’s name from Fox News to Fox News Media, and compliments its chief executive Suzanne Scott: “You have Fox News, you have Fox Business, you have their digital businesses … Fox Nation and Fox News International. Fox News Digital in August did almost 4 billion pageviews, which is up 30% year on year.”
He added: “Globally, people appreciate that Fox News is the No. 1 network.”
The Fox chief also spoke about the return of live sports—the NFL (tonight), as well as MLB and Nascar, which returned in the summer.
“We’re very happy that live sports—Major League Baseball, Nascar and the NFL tonight—is coming back, and with great entertainment product in our stations, the strategy remains the same.”
He also added that Fox Sports has ‘”multiple options” to monetize sports betting in the U.S.
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